Let's face it, it is time to differentiate ourselves, people...  Craftsman homes are "cute" and when painted well, they can look really nice.  The problem is that you can't throw a rock without hitting one that looks just like the one that you are standing in, or drive down the street without finding a subdivision that looks just like the one you just came from.  Yes, I said "Subdivision", you may be thinking, "IF this woman knew the first thing about new home sales,  she wouldn't have said "subdivision", she would have said "community" or "neighborhood", this is true and also advice that I have, myself, given.  The problem is that there are not many "communities" or "neighborhoods" offering new homes in the Treasure Valley, and therein lies the problem. 

There are still buyers out there, both home buyers and builders (Read: lot buyers).  These buyers have learned a lot over the last few "HOT" years, and they are now more than just buyers, they are Discriminating buyers, looking to get the most for their money.  AHHH, you are probably thinking "incentive", well maybe...if you are trying to peddle the same thing as everyone of your competitors...but more for their money can also mean something different, something that feels fresh, and new.  Something "personal" that makes them look and feel good, like they have made a good investment!

I will use the case of Louis Vuitton.  Ladies, you will fully get this, men: call the wife or girlfriend.  A Louis Vuitton bag was the "It" thing to have.  If you had it, you were made, and if you didn't, you wanted to.  They were expensive and prestigious, and could be hard to get for the same reasons.  Enter the knock off...it worked!  Everyone had them and some of them looked good, the problem is that the people with REAL ones, didn't enjoy the status, or elite position of having them or, worse yet, people thought they had the "Cheap, knockoff version".  On to newer, fresher, more elite things...Ferragamo anyone?

The moral of the story is, generic, run of the mill, and been there done that are out.  It is time to freshen up and offer something new and exciting!  Here's the plan:

1) Finalize your exit plan...We will call this Mission Get these houses off of my books.

         In this step,  you will deal with top notch industry experts to help you get rid of your old, stagnant inventory, using desperate measures.

2) Who do you want to be?  Decide what you are going build, where, and for who?

          You will need market research to determine this.  It is great to build stuff you like, greater to build stuff that will sell.

We'd love to help you.  info@O2marketinggroup.com.