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Monday, November 05, 2007
Who is making sales in today's market and how are they doing it?
Posted by O2 Marketing at 1:33 PM Comments (1)
Monday, September 17, 2007
How did it become a buyer's market all of the sudden and what happened to the 80/20 loans?
Posted by O2 Marketing at 3:39 PM Comments (0)
Tuesday, August 07, 2007
Let's face it, it is time to differentiate ourselves, people...  Craftsman homes are "cute" and when painted well, they can look really nice.  The problem is that you can't throw a rock without hitting one that looks just like the one that you are standing in, or drive down the street without finding a subdivision that looks just like the one you just came from.  Yes, I said "Subdivision", you may be thinking, "IF this woman knew the first thing about new home sales,  she wouldn't have said "subdivision", she would have said "community" or "neighborhood", this is true and also advice that I have, myself, given.  The problem is that there are not many "communities" or "neighborhoods" offering new homes in the Treasure Valley, and therein lies the problem.  There are still buyers out there, both home buyers and builders (Read: lot buyers).  These buyers have learned ...
Posted by O2 Marketing at 12:56 PM Comments (2)
Tuesday, July 10, 2007
Why is it that some people are selling homes while others are not?  What is it that they are doing?  These are questions that you need to have the answer to.  To sell in todays market, it is imperative that you check your ego.  Thats right, there are ego builders out there and you might be one of them.  It is fine to build what you like, or build what you have always built, but you will get the same results that you are getting today.  You need to know the market, from a macro level to the micro level.  Who is moving here? Whos moving that is already here? Why?  What types of family situations do they have?  What age ranges do they cover? What are the moving from?  What is their income and housing affordability?  What amenities are they willing to pay for?  Which ones do they expect as standard?  What types of communities appeal to them?  What types of house: size, floorplan, fin...
Posted by O2 Marketing at 11:18 AM Comments (0)
Monday, June 25, 2007
How to get the representation that you pay for.
Posted by O2 Marketing at 9:54 AM Comments (0)
Thursday, June 21, 2007
Contrary to the justified belief of 2005 and 2006, new homes do not sell themselves.
Posted by O2 Marketing at 3:17 PM Comments (7)
 
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