A couple of weeks ago I had a woman (who is trying to sell her home) email me. She was livid that I was advertising her property as my listing on my webpage. I had never seen or heard of her property before.

What she had seen was her property being advertised on my website's IDX page.  My picture and contact information is on that page because it is my website, NOT because it is my listing.  I get many phone calls inquiring about properties that people have found searching on my website.  In most cases I have to educate people on Buyers Agency, IDX pages, what they are seeing on my website and how co-op Brokers work in the grand scheme of purchasing a house.  This is fine.  I've done it for years.  I also realize that the age of internet advertising for Real Estate at the MLS is still relatively young.  Much of the public still doesn't understand exactly what is going on, and even many Real Estate agents don't. 

So, my question to you is do you know what an IDX is?  Stay tuned. Next week I'll do a whole post about it.